I build monetization models that fuel product growth and maximize revenue.
10+ Years in SaaS
Experience across product, pricing, and go-to-market strategy
25+ Clients
Helped transform pricing strategies for many SaaS companies
Double Digit Revenue Uplift
Quantifiable results from optimized pricing strategies
From Product Manager to Pricing Strategist
I'm a product leader turned pricing strategist, with a decade of experience helping SaaS companies grow smarter.
For 7 years, I worked as a product manager and founder — building, launching, and scaling digital products. That product-first mindset now fuels my work in pricing and monetization.
Over the past 3 years, I've helped more than 20 organizations — from early-stage startups to enterprises and large marketplaces — improve their monetization models. I focus on designing pricing that aligns with customer value, scales with product usage, and supports sustainable revenue growth.
Today, I partner with product-led teams to turn pricing into a growth engine — as an advisor, interim operator, or hands-on strategist.
When I'm not thinking about monetization, I'm probably out hiking, mountain biking, sailing with my friends, or reading something way too nerdy.
How I Think About Pricing in the AI Era
Pricing isn't just numbers — it's product strategy in disguise. I approach pricing as a system that must evolve with your product, your users, and your business model. Here's how I think about it:
🧠Value, Not Features
Effective pricing ties to customer-perceived value, not just internal inputs. I help teams connect product capabilities to meaningful outcomes that drive willingness to pay.
📊Data-Informed, Behavior-Aware
Good pricing is both analytical and empathetic. I combine quantitative research (willingness to pay, usage data, benchmarks) with qualitative insights (user friction, adoption patterns, JTBD) to inform a pricing system that makes sense for real users.
🔁Built to Evolve
Pricing isn't one-and-done. I build adaptive pricing systems that are designed for iteration — including experimentation frameworks, feedback loops, and hybrid models that can evolve as your product, customers, and market mature.
🧩Friction-Aware Monetization
Inspired by Friction-Adaptive Pricing, I look at adoption barriers — effort, uncertainty, emotional friction — and design pricing that reduces these, especially in AI-enabled products where trust and clarity matter most.
🤖Future-Proof for AI
As AI agents take over more tasks, pricing needs to shift from activity-based to outcome-based. I help companies navigate this transition with hybrid models that balance predictability, scalability, and real delivered value.
Ready to Optimize Your Pricing Strategy?
Let's discuss how I can help you develop a pricing strategy that drives growth and reflects your product's true value.